The COVID-19 pandemic is teaching America that it is very possible to maintain their lives effectively from home. Due to the outbreak, virtual meeting companies and cloud meeting companies have been an essential tool to keep businesses, schools and social lives running smoothly. These tools are all of a sudden our main channels for communication and interaction — leading to a cloud spike.

Zoom has seen a spike in their stock by more than 42% since January, when the virus first began to majorly impact the market. Slack is also up 16%. By comparison, the S&P 500, which represents the 500 biggest stocks in America, is down by 9%.

When Zoom’s CEO, Eric Yuan, was asked how he plans to convert free users, he said: “Empathy, humanity and support for each other is more important than revenue and growth.”  Zoom has allowed unlimited cloud meeting time for users with their free plan. They have provided users with monitoring tools to ensure application efficiency and tools to teach users how to use their applications. Doctors in China have used Zoom video meetings for online face-to-face consultations, diagnosis of patients, and even treatment. 

Other companies have also joined in, providing relief for those affected by coronavirus through their platforms. Cisco, Google, and others have all pitched in. Outside of businesses, schools are using these tools for lectures. Friends are using them for happy hours or game nights. These cloud channels are helping communities still feel connected during this time of social distancing.

Zoom and Slack’s behaviour during this crisis has been admirable. But they never could have predicted this influx of people to their application. Slack has recorded a net increase of 7,000 paying customers since the start of February; 40% more than it typically has in an entire quarter. This is more load, more bandwidth. Due to this spike, their cloud spend will drastically increase, and their speed could decrease if they’re not careful. A key goal for these increasingly valuable businesses right now is to prevent their apps from crashing. How can companies suddenly experiencing a swell of traffic make sure performance is at its peak while also maintaining cost?

The best way that companies experiencing a sudden cloud spike can manage their operations is through the Continuous Optimization of their apps. When apps are running efficiently, they perform better at less cost. The chance of issues decreases, and increased usage is far cheaper. 

This outbreak has shown that a backup plan for emergencies is imperative. Leaders need to be able to work quickly towards solutions for their company members when unexpected new demands arise. In order for cloud companies to run efficiently, Continuous Optimization is now more important than ever. Opsani helps companies’ cloud applications run smoothly, especially when major changes to applications take place, of the kind that Slack and Zoom are experiencing right now.

It will be interesting to see how this significant transition to cloud meetings will affect the future of remote work. We may never return to our pre-COVID-19 ways of working. Cloud-based platforms experiencing more and more usage will need to keep adapting and maintain performance. If their apps are running hot even slightly, this will be very hard.